As technology continues to evolve and digital transformation enters full swing, competition for customers is growing increasingly fierce. An essential question for businesses has become, “How can technology improve customer experience and create additional value for my shareholders?” A great question, and to answer it let’s take a look at what one well-known company did to leapfrog their competition and launch themselves into the digital age.

An ancient Chinese proverb states, “May you live in interesting times.” Some believe this to be a blessing, while others believe this is a curse. But regardless of your interpretation, we can all agree that we do indeed live in interesting times.