Digital. Digitization. Digitalization. These are words we hear thrown around a lot in technology circles today. In my last blog post we talked about how Domino’s Pizza was one example of businesses leveraging technology to create value, but what does that mean for you and your customers? How can you create and implement a digital strategy that not only produces competitive advantage, but improves the customer experience? We’ve taken the time to develop six ways to make digitization work for your business.

As technology continues to evolve and digital transformation enters full swing, competition for customers is growing increasingly fierce. An essential question for businesses has become, “How can technology improve customer experience and create additional value for my shareholders?” A great question, and to answer it let’s take a look at what one well-known company did to leapfrog their competition and launch themselves into the digital age.

An ancient Chinese proverb states, “May you live in interesting times.” Some believe this to be a blessing, while others believe this is a curse. But regardless of your interpretation, we can all agree that we do indeed live in interesting times.